Challenges of an Aircraft Photographer: The Art of Story Telling

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They have a variety of techniques to do this, depending on the audience. They follow up with verbal presentations with supporting information to drive home the meaning behind the concepts.

How To Tell Stories That Sell With Photography

The goal of the video was to get the audience thinking about what would be the major drivers of performance in the coming period and how they relate to different parts of the country. But he hopes that the minds of the audience members have been primed and conditioned by the preceding video. Games are another approach to communicating analytical results and models. They can be used to communicate how variables interact in complex relationships. A trucking company, Schneider National, has developed a simulation-based game to communicate the importance of analytical thinking in dispatching trucks and trailers.

Decisions to accept loads or move trucks empty are made by the players, who are aided by decision support tools. Companies can also use contemporary technology to allow decision makers to interact directly with data.


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It uses Google Maps to show on a map the airports to which a particular airline flies. Different airplane colors red for bad, green for good indicate positive or negative performance at an individual airport. Touching various buttons can bring up indicators of staffing, customer service levels, finances, operations, and problem areas. P resentations or reports are not the only possible outputs of analytical projects.

For example, many firms are increasingly embedding analytics into automated decision environments. In these environments, we know the analytics will be used because there is no choice in the matter or at least very little; humans will sometimes review exceptional cases. New information comes in at such volume and speed that it would be difficult for humans to comprehend it all. For example, the Data Science group at business networking site LinkedIn is a part of the product organization and has developed a variety of new product features and functions based on the relationships between social networks and jobs.

Some of these features particularly People You May Know have had a dramatic effect on the growth and persistence of the LinkedIn customer base. Whether your goal is to change the approach that a decision maker uses or actually improve a product or process, communications are critical to your success. From the beginning of the analysis process, an analyst should be thinking deeply about how the results will be communicated.

Written by: Tom Davenport. See something interesting? Simply select text and choose how to share it:. Telling a story with data has been added to your bookmarks. Telling a story with data has been removed from your bookmarks. An article titled Telling a story with data already exists in the bookmark library. Social login not available on Microsoft Edge browser at this time. Welcome back.


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  • Still not a member? Join My Deloitte. Telling a story with data By Tom Davenport. Article 31, January, Tom Davenport. Historical examples of communicating results, good and bad T he effective presentation of quantitative results is a technique that has been used for a long time. Two recent examples M ore recently, there have been some notable stories about the use of analytics by organizations that are based not just on the quality of the analysis but also on the effort put into communications and adoption.

    Communicating the basics of an analysis T he essence of analytical communication is describing the problem and the story behind it, the model, the data employed, and the relationships among the variables in the analysis. Telling a story with data A mong the more effective analysts are those who can tell a story with data. They can be very different. Endings are hard; get yours working up front.

    Most economical telling of it? If you know that, you can build out from there.

    Form photography definition

    Most of the steps have a strong business orientation: My understanding of the business problem How will I measure the business impact? The initial solution hypothesis The solution The business impact of the solution Data scientists using this methodology are encouraged to create a wiki so that they can post the results of each step.

    Modern methods of communicating results T hese days there a variety of new tools to communicate the results of analytics, and every analyst should be aware of the possibilities. Beyond the report P resentations or reports are not the only possible outputs of analytical projects. Endnotes I am grateful to Jinho Kim for these historical examples. View in article I. Norton, , chapter 9.

    View in article J. View in article Thomas H. Davenport and D. View in article Show more Show less. Topics in this article Deloitte Review , Big Data. Deloitte Consulting Deloitte Consulting Learn more. Download Subscribe. Related Interactive 3 days ago. Share article highlights See something interesting? Simply select text and choose how to share it: Email a customized link that shows your highlighted text. The recurrence of themes in these narratives operates to lighten the memory load of the teller and the audience, imply certain features of the plot, and define and stabilize oral traditions.

    Stories featuring an optimal level of counterintuitive items are more memorable, better transmitted, and ultimately enjoy more cultural success. It enables younger or less experienced group members to become better fitted to their community and thus be more successful in their responses to the ecological demands of their cultural niche throughout their lives. In these contexts, the transmission of cultural information e.


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    More recently, experimental studies have begun to use the method of serial reproduction Wagoner, to simulate cumulative cultural evolution, or the continuous improvement of cultural artifacts e. Findings coming from experiments using low complexity tasks e.

    There’s a basic human need in every story, whether heavy or light-hearted.

    Moreover, these studies did not examine the content of the social interactions involved in the teaching conditions. Thus, they were not informative about whether teaching involves storytelling. Other forms of communication e. There are some open issues with this account of the adaptive nature of storytelling.

    On the one hand, this could mean information about the physical environment, about food sources, or about animals that is relevant to physical survival. On the other hand, this could be information about cultural norms or values that is relevant for the cohesion of the group. However, many stories contain information that can hardly be described as accurate e.

    While this may be detrimental to survival in terms of foraging or avoiding predators, it is not necessarily so for survival in terms of fostering group cohesion. The adaptive value of storytelling may lie in its use for creating and cementing social bonds and thus facilitating social cohesion. This account is very broad and has been put forward in many different forms Mellmann, Storytelling thus emerges as part of an increasingly sophisticated array of cognitive abilities oriented toward sociality.

    In sum, then, storytelling is a vehicle for fostering the integration of individuals into groups from early childhood onwards. Romantic partners, friends, and colleagues all tell stories to begin new relationships and consolidate social bonds. Memory plays an important role in the way storytelling fosters social cohesion. As discussed in the previous section, memory biases make storytelling an inherently constructive activity, where constraints on the accurate transmission of information are often secondary.

    Experiencing a shared reality is one way to foster social bonds or feelings of belonging and community between individuals. This account of storytelling as fostering social cohesion is well supported by a broad base of research from psychology and other social sciences and is thus relatively unproblematic. It remains to be shown, however, that the account works for the ancestral environments where storytelling emerged Mellmann, In other words, how did the social cohesion fostered by storytelling alleviate ancestral selection pressures?

    One prominent hypothesis in this respect is Dunbar , who proposed that language evolved as an extension of grooming in primates. Language, especially gossip, was instrumental in maintaining social bonds and coalitions between individuals in a more efficient way than physical grooming. Gossip in particular is a process for managing reputations of individuals within a group by identifying and punishing cheaters, thereby maintaining incentives for cooperation.

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    Note that Dunbar's account did not discuss storytelling in particular. Agta narratives feature information about coordinating cooperative behavior e. In the arguments proposed by the previous accounts it is not always clear how storytelling is adaptive above and beyond the ability to communicate via language.

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    We argue that it is sensemaking that constitutes the specific adaptive benefit of storytelling.